FREE E-BOOKS
- eMarketing – The Essential Guide to Digital Marketing (Quirk Education, 4th Edition, 2011)
- The Beginners Guide to SEO (SEOmoz.org)
- Robin Sharma’s Little Black Book for Stunning Success (Robin Sharma, 2011)
OTHER RECOMMENDED READS:
- Advanced Web Metrics with Google Analytics
– (Brian Clifton, John Wiley & Sons; 3rd Edition, Mar 2012)
- All You Need To Know About The Music Business: Seventh edition
– (Donald Passman, Penguin, 7th Edition, Jan 2008)
- Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant
– (W. Chan Kim & Renée Mauborgne, Harvard Business School Press, Jan 2005)
- Cognitive Surplus: Creativity and Generosity in a Connected Age
– (Clay Shirky, Tantor Media, Jun 2010)
- Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
– (Stephen Dubner & Steven Levitt, Harper Perennial, 1st Edition, Sep 2009)
- Free: How today’s smartest businesses profit by giving something for nothing
– (Chris Anderson, Random House Business, May 2010)
- Gamification by Design: Implementing Game Mechanics in Web and Mobile Apps
– (Gabe Zichermann, O’Reilly Media; 1 Edition, Aug 2011)
- Linchpin: Are You Indispensable? How to Drive Your Career and Create a Remarkable Future
– (Seth Godin, Piatkus Books, 1st Edition, Feb 2010)
- Made to Stick: Why some ideas take hold and others come unstuck
– (Dan & Chip Heath, Arrow, Feb 2008)
- No Logo
– (Naomi Klein, Fourth Estate; 10th Anniversary Edition, Jan 2010)
- Permission Marketing: Turning Strangers into Friends and Friends into Customers
– (Seth Godin, Pocket Books, Feb 2007)
- Search Engine Optimization (SEO) Secrets
– (Danny Dover & Erik Dafforn, John Wiley & Sons, 1st Edition, Mar 2011)
- So You Want to Be a Producer (Screen and Cinema) (Professional Media Practice)
– (Lawrence Turman, Methuen Drama, Nov 2006)
- The 4-Hour Work Week: Escape the 9-5, Live Anywhere and Join the New Rich
– (Timothy Ferriss, Vermilion, 1st Edition, Jan 2011)
- The Longer Long Tail: How Endless Choice is Creating Unlimited Demand
– (Chris Anderson, Random House Business, July 2009)
- The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers
– (David Meerman Scott, John Wiley & Sons; 3rd Edition, Oct 2011)
- The Twitter Book
– (Tim O’Reilly & Sarah Milstein, O’Reilly Media; 2 Edition, Nov 2011)
- Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
– (Damian Ryan, Kogan Page; 2nd Edition, Mar 2012)
- Web Marketing for the Music Business
– (Tom Hutchison, Focal Press, Sep 2008)
If you would like to recommend further resources to be included please share any new finds via email or connect via social media.
