Category Archives: Digital Marketing & Social Media

South African Loerie Awards 2010 Cape Town

Have a look at the following link to enjoy a recap of the South African Loerie Awards 2009 in Cape Town, South Africa.

Coza Productions created a summary of the 2009 spectacle to get you in the mood for this year’s show. The 2010 awards are also being held in Cape Town in early October so this should give you a taste of what you can look forward to. Get excited.

CAPE TOWN IS READY TO WELCOME THE (creative) WORLD 2010!

For more info on the Loerie’s you can read here – http://www.theloerieawards.co.za/

If you like the video, please spread the word by sharing the video on your blogs and Facebook wall for your friends to see.

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Seth Godin – The coming melt-down in higher education (as seen by a marketer)

For 400 years, higher education in the US has been on a roll. From Harvard asking Galileo to be a guest professor in the 1600s to millions tuning in to watch a team of unpaid athletes play another team of unpaid athletes in some college sporting event, the amount of time and money and prestige in the college world has been climbing.

I’m afraid that’s about to crash and burn. Here’s how I’m looking at it.

1. Most colleges are organized to give an average education to average students.

Pick up any college brochure or catalog. Delete the brand names and the map. Can you tell which school it is? While there are outliers (like St. Johns, Deep Springs or Full Sail) most schools aren’t really outliers. They are mass marketers.

Stop for a second and consider the impact of that choice. By emphasizing mass and sameness and rankings, colleges have changed their mission.

This works great in an industrial economy where we can’t churn out standardized students fast enough and where the demand is huge because the premium earned by a college grad dwarfs the cost. But…

InflationTuitionMedicalGeneral1978to2008 2. College has gotten expensive far faster than wages have gone up.

As a result, there are millions of people in very serious debt, debt so big it might take decades to repay. Word gets around. Won’t get fooled again…

This leads to a crop of potential college students that can (and will) no longer just blindly go to the ‘best’ school they get in to.

3. The definition of ‘best’ is under siege.

Why do colleges send millions (!) of undifferentiated pieces of junk mail to high school students now? We will waive the admission fee! We have a one page application! Apply! This is some of the most amateur and bland direct mail I’ve ever seen. Why do it?

Biggest reason: So the schools can reject more applicants. The more applicants they reject, the higher they rank in US News and other rankings. And thus the rush to game the rankings continues, which is a sign that the marketers in question (the colleges) are getting desperate for more than their fair share. Why bother making your education more useful if you can more easily make it appear to be more useful?

4. The correlation between a typical college degree and success is suspect.

College wasn’t originally designed to merely be a continuation of high school (but with more binge drinking). In many places, though, that’s what it has become. The data I’m seeing shows that a degree (from one of those famous schools, with or without a football team) doesn’t translate into better career opportunities, a better job or more happiness.

5. Accreditation isn’t the solution, it’s the problem.

A lot of these ills are the result of uniform accreditation programs that have pushed high-cost, low-reward policies on institutions and rewarded schools that churn out young wanna-be professors instead of experiences that turn out leaders and problem-solvers.

Just as we’re watching the disintegration of old-school marketers with mass market products, I think we’re about to see significant cracks in old-school schools with mass market degrees.

Back before the digital revolution, access to information was an issue. The size of the library mattered. One reason to go to college was to get access. Today, that access is worth a lot less. The valuable things people take away from college are interactions with great minds (usually professors who actually teach and actually care) and non-class activities that shape them as people. The question I’d ask: is the money that mass-marketing colleges are spending on marketing themselves and scaling themselves well spent? Are they organizing for changing lives or for ranking high? Does NYU have to get so much bigger? Why?

The solutions are obvious… there are tons of ways to get a cheap, liberal education, one that exposes you to the world, permits you to have significant interactions with people who matter and to learn to make a difference. Most of these ways, though, aren’t heavily marketed nor do they involve going to a tradition-steeped two-hundred-year old institution with a wrestling team. Things like gap years, research internships and entrepreneurial or social ventures after high school are opening doors for students who are eager to discover the new.

The only people who haven’t gotten the memo are anxious helicopter parents, mass marketing colleges and traditional employers. And all three are waking up and facing new circumstances.

Seth Godin – Accepting limits

It’s absurd to look at a three year old toddler and say, “this kid can’t read or do math or even string together a coherent paragraph. He’s a dolt and he’s never going to amount to anything.” No, we don’t say that because we know we can teach and motivate and cajole the typical kid to be able to do all of these things.

Why is it okay, then, to look at a teenager and say, “this kid will never be a leader, never run a significant organization, never save a life, never inspire or create…”

Just because it’s difficult to grade doesn’t mean it shouldn’t be taught.

Never mind a teenager. I think it’s wrong to say that about someone who’s fifty.

Isn’t it absurd to focus so much energy on ‘practical’ skills that prep someone for a life of following instructions but relentlessly avoid the difficult work necessary to push someone to reinvent themselves into becoming someone who makes a difference?

And isn’t it even worse to write off a person or an organization merely because of what they are instead of what they might become?

Seth Godin – One in a million

The chances of a high school student eventually becoming first violin for the Boston Philharmonic: one in a million.

The chances of a high school student eventually playing basketball in the NBA? About the same.

In fact, the chances of someone growing up and getting a job precisely like yours, whatever it is, are similarly slim. (Head of development at an ad agency, director of admissions for a great college… you get the idea). Every good gig is a long shot, but in the end, a lot of talented people get good gigs. The odds of being happy and productive and well compensated aren’t one in a million at all, because there are many good gigs down the road. The odds are only slim if you pick precisely one job.

Here’s the lesson: the ardent or insane pursuit of a particular goal is a good idea if the steps you take along the way also prep you for other outcomes, each almost as good (or better). If pushing through the Dip and bending the market to your will and shipping on time and doing important and scary work are all things you need to develop along the way, then it doesn’t really matter so much if you don’t make the goal you set out to reach.

On the other hand, if you live a life of privation and spend serious time and money on a dead end path with only one outcome, you’ve described a path likely to leave you broken and bitter. Does spending your teenage years (and your twenties) in a room practicing the violin teach you anything about being a violin teacher or a concert promoter or some other job associated with music? If your happiness depends on your draft pick or a single audition, that’s giving way too much power to someone else.

VIDEO – Clay Shirky on Cognitive Surplus

Watch Clay Shirky talk about the future of the media and society. His hypothesis is that new technologies enabling loose ­collaboration — and taking advantage of “spare” brainpower — will change the way society works – consume, produce, share:

Weitererzähl-Web – Warum Microsoft und Google Twitter brauchen

Spiegel Online Artikel “Weitererzähl-Web – Warum Microsoft und Google Twitter brauchen” – http://www.spiegel.de/netzwelt/web/0,1518,656755,00.html

Erfahrungsbericht von Peter Westen – Beim Einkaufen bitte recht freundlich sein!

Je häufiger ich ein Geschäft betrete, desto unbegreiflicher wird mir, warum meine Frau so gerne einkaufen geht. Kundenfreundlichkeit bedeutet nämlich nicht selten, dass der Kunde freundlich zum Personal sein oder zumindest sehr viel Verständnis für dessen Eigenheiten aufbringen muss. In vielen Restaurants ist das nicht anders.

Samstags und sonntags hole ich morgens die Brötchen vom Bäcker. Weil ja verschiedene Sorten angeboten werden, frage ich immer, welche denn die backfrischeste ist. Darauf schaut mich die Verkäuferin jedes Mal beleidigt an und antwortet: ‘Bei uns ist alles frisch!’ Anschließend tippt sie 4 x 20 Cent in den Taschenrechner ein und präsentiert mir das Ergebnis mit triumphierendem Blick: ’80 Cent!’ Es muss wohl schon lange her sein, als im Mathematikunterricht noch Kopfrechnen vorkam.

Im Terminal C des Flughafens Berlin-Tegel gibt es einen Imbissstand mit wunderbaren Produkten. Manchmal bedient dort eine hübsche Blondine. In der Vitrine stehen mit Orangen- und Kiwisaft gefüllte Gläser. Als ich zu dem Glas rechts außen greife, zischt mich die Dame an: ‘Von links nehmen!’ Auch ihre brünette Kollegin, die bei meinem nächsten Besuch das Kommando führt, befällt der Linksdrall, nachdem ich rechts neben einem anderen Kunden zum Bezahlen angestellt habe: ‘Von links anstellen!’ Kein Bitte, kein Danke, nur ‘von links…!’

Kassiererin im Supermarkt zu sein ist gewiss kein leichter Job. Trotzdem will mir nicht in den Kopf, warum ich deshalb Schwerstarbeit leisten soll. Jedenfalls akzeptiert die Dame nicht, dass ich nur eine von den zwölf Flaschen mit Mineralwasser auf das Laufband stelle. Ultimativ verlangt sie: ‘Den ganzen Kasten!’ Ich gehorche.

Unangenehmen Situationen kann man entgehen, wenn man nur mit der Verkäuferin telefoniert

Auch in vornehmen Konsumtempeln habe ich manchmal Probleme. Wie etwa in dem Westberliner Nobelkaufhaus, in dem ich mir einen Anzug kaufen will. Weil ich das passende Stück nicht finden kann, halte ich nach einer Verkaufskraft Ausschau. Schließlich entdecke ich hinter einer Säule zwei Frauen und einen Mann, die offenbar in ein spannendes Gespräch verwickelt sind. Nachdem sie mich gebührend lange missachtet haben, lässt sich der geschniegelte Herr zu einem ‘Kann ich Ihnen helfen?’ herab. Ich trage mein Anliegen vor. Er mustert mich von oben bis unten, zieht Nase und Oberlippe hoch und sagt mit verächtlichem Blick: ‘Na, ob wir in Ihrer Größe was haben…?!’ Worauf ich mich auf den Weg ins nächste Geschäft mache.

Solchen Situationen entgeht man, wenn man gar nicht erst in einen Laden geht, sondern nur mit ihm telefoniert. Manche Verkäuferinnen telefonieren lieber, als körperlich anwesende Kunden zu bedienen. Die Angestellte im Sportgeschäft kann sich jedenfalls nicht überwinden, das Ferngespräch mit ihrer Freundin zu beenden, obwohl ich bereits zehn Minuten lang vor ihr von einem Fuß auf den anderen trete. Als ich sie unterbreche und nach Windjacken frage, zeigt sie mir wortlos die Richtung, in der ich suchen muss. SO geht das Artikel für Artikel. Sie telefoniert, ich suche. Zum Kassieren muss sie dann doch den Hörer aus der Hand legen. Aber nur, um mir mitzuteilen, dass die Leitung zur Kreditkartenzentrale gestört sei und ich deshalb heute leider nichts bei ihr kaufen könne.

Source: Westen, P. (01/2009), „Beim Einkaufen bitte recht freundlich sein!“, Air Berlin Magazin, Seite 8